Hello all, and welcome to the inaugural post of the Avani blog! As Avani has continued to grow, we've seen a need to tell the stories of our incredibly talented artisans and farmers to a wider audience. Through these stories, we hope to give our followers, donors, volunteers, and visitors a glimpse into what Avani's work looks like on the ground, and keep our community up-to-date on the many events and happenings on Avani's busy campus.
Fall is indigo harvest season at Avani. A crop long associated with the oppression of the British colonial regime, Avani has pioneered the revival of indigo farming in India as a tool for empowerment rather than exploitation, and has employed farmers and artisans at every step of the indigo production cycle. For our first blog series, we'd like to introduce you to some of these "makers" and share their unique and inspiring stories. Each day this week, this blog will feature photos and a profile of a particular farmer or artisan in the production process, from "seed to scarf". Through sharing these stories, we hope to shine a light on the faces behind Avani's products.
As Carl Honoré writes in “In Praise of Slowness”, the "slow fashion" movement is revolutionary because it "encourages taking time to ensure quality production, to give value to the product, and contemplate the connection with the environment." Through these profiles, we hope to give you a chance to contemplate your connection to your own clothes, and to better understand the human values behind the products you consume.
We hope to see you back tomorrow for "Part I: The Harvest."
"Demand quality, not just in the products you buy, but in the life of the person who made it."- Orsola de Castro, founder of Fashion Revolution Day