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- Earthcraft is a one stop online shopping platform by Avani Kumaon to showcase their sustainable fashion and lifestyle products and to share goodness of Mother Earth
- It is a platform to display the elegance of these naturally dyed natural fiber textiles handcrafted by rural artisans living and working in magnificent Kumaon Himalayas.
- It is one stop online shopping platform for Avani/EarthCraft products, which includes contemporary textiles produced by traditional craft and earth friendly colors from plant based pigments.
- EarthCraft is a platform to share goodness of Mother Earth.